According to the advertising firm WPP’s “BrandZ Top 100 Most Valuable Global Brands” report. Apple has now surpassed the search giant Google and taken number one slot for the worlds most valuable brand. Apple’s brand has undergone outstanding growth, growing 859 percent since 2006, with an increase of 84 percent to $153 billion this year alone.
The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, identifies and ranks the world’s most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity.
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Read the rest of Apple’s Brand Value Pushes Google In To Second Place
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