Apple has announced it will be following in the footsteps of other major browsers by adding a do-not-track privacy tool to its Safari web browser in the up an coming Mac OS X 10.7 Lion release. Google is now the only major browser not to incorporate a do-not-track privacy tool for users.
According to the Apple announcement the new do-not-track feature, which sends messages to websites and advertising networks requesting that the user not be tracked. Does require cooperation from marketers and website owners to function properly, and currently online advertisers are still yet to agree on how to handle the the system of requests.
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Read the rest of Safari Browser Receiving Do-Not-Track Tool
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