Filed under: Company News, Technology, Facebook, Retail
Facebook dipped a big toe into the group discount waters on Tuesday, launching a five-city test of its Deals on Facebook service and pitting it against industry stalwarts Groupon and LivingSocial, as well as host of other smaller players. But though it's starting small and coming late to the game, analysts and merchants say they won't be surprised if the social networking titan soon poses a viable threat to market leader Groupon. Facebook offers merchants a far greater number of potential...What Deals on Facebook Means to the Group-Buying Coupon Business originally appeared on DailyFinance.com on 2011-04-27T10:30:00 EST.
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