Wednesday, August 17, 2011

Boomer-Focused Companies Facing Rough Times

Filed under: , , , ,

Spending - baby boomersThe massive baby boomer generation was once a demographic coveted by marketers. Just as the recession was beginning to make itself known in 2008, baby boomers alone spent a whopping $2.65 trillion.

The ensuing years have been far less heady times for the 77 million people who are considered "boomers."

The nasty economy, skyrocketing health-care costs, the busted housing market, longer life expectancies, looming retirement, and fears about the financial viability of Social Security give these...

Boomer-Focused Companies Facing Rough Times originally appeared on DailyFinance.com on 2011-08-16T16:45:00Z.

Permalink | Email this | Comments

Sent with Reeder

No comments:

Post a Comment