Saturday, March 26, 2011

A Different Kind of Concept: Aston Martin and Mobiado to Unveil Concept Phone in Switzerland

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Since 45 percent of recent Aston Martin buyers have reported at least three instances of confusing their iPhones for their AmEx black cards, the descendants of David Brown’s legendary party posse have decided to explore possible solutions. To that end, they’ve teamed up with Canadian luxury telephone manufacturer Mobiado to create the CPT002 concept phone, to be unveiled at the BaselWorld watch and jewelry show in Switzerland. (Unfortunately, this is one show we won’t be covering live from the floor.)

Rather than having one faff about with a key fob that might ruin the line of one’s trousers, the CPT002 automatically unlocks one’s Aston’s doors as one approaches. It also interfaces with the car’s onboard GPS and in-dash display, offers Twitter, Facebook, and Foursquare apps and does one thing no other phone can at the moment: An onboard accelerometer coordinates with the car’s computer to act as an additional sensor in the event of a crash. That’s right, the phone in one’s pocket helps calculate the rate at which one is hurtling face-first into the steering wheel, thus informing the airbags how and when to deploy and the seatbelts when to stiffen.

The sides are made of platinum and the touch screen transparent sapphire crystal, if that sort of ostentation matters to you. But if it did, you’d be driving a bloody Lamborghini, wouldn’t you?

Lastly, it’s worth a mention that this isn’t a total Ford Nucleon fantasy. The transparent touchscreen feature isn’t totally implausible; for evidence, look no further than the LG GD900 smart phone, launched last year, which features a clear touch-sensitive keypad. Whether that means Aston and Mobiado are actually going to put the CPT002 into production—and Aston owners’ pockets—is an entirely different question.

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