Filed under: Goldman Sachs , Insurance
Betty White's endorsement can be a powerful boon for business. The former "Golden Girl" was recently named America's most trusted celebrity. That's good news for William Page and Associates: They've got White starring in a music video promoting "life settlements."
The irony here is that White, 89, is probably as unfamiliar with the downside of life settlements as most senior citizens are when they get pitched these products. And while life settlements, also known as "viaticals," are presented...
Trusted Betty White Now Promoting Risky Investments originally appeared on DailyFinance.com on 2011-09-20T13:30:00Z.
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