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Can Ford get it right this time?
Fixing Lincoln has been on Ford’s to-do list for more than a decade, and today the job is more urgent than ever. Aston Martin, Jaguar, Land Rover, and Volvo are gone, so Ford is forgoing the fat markups that come with luxury models at the same time that it is boosting its range of less profitable small cars. Former Lincoln Mercury dealers are clamoring for more product and higher volume to fill the void left by the death of Mercury. And Ford needs to move quickly before ceding too much additional market share to more nimble competitors such as Audi.
Keep Reading: How Ford Plans to Fix Lincoln – Feature
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