Monday, July 9, 2012

Aaron Robinson: It’s Time For Toyota To Kill Scion

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Aaron Robinson: It’s Time For Toyota To Kill Scion

Jack Hollis played baseball for Stanford and was an outfielder in the minors, so you’d think the current head of Toyota’s Scion division would be able to recognize a bum pitch when he sees one. Yet Hollis finds himself having to swing for the fences off the knuckle-ball decision to sell the Toyota FT-86/Subaru BRZ in the United States as a Scion. This Scion, the FR-S, will be a new “halo car”  for Toyota’s hipster brand, Hollis tells us. Well, thank mercy for miracles because that’s just what we’ve been pining for—a halo car for Scion. (more…)

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