Volkswagen is bold. Bold enough to declare that it will be the No. 1 seller of vehicles in the world by 2018. Think about that. In seven years, about one product cycle, the Volkswagen Group—made up of the VW, Audi, Bentley, Bugatti Lamborghini, and Porsche brands, as well as a few more not sold in the U.S.—plans to leave Toyota, General Motors, and the rest of the industry’s big dogs in the dust. Last year, the VW Group ranked No. 3 in the world with 7.14 million vehicles sold, trailing Toyota’s 8.42 million and GM’s 8.39 million. In Europe, it already sells more cars than anyone else in the business. But to take the worldwide lead, VW will have to develop and expand sales significantly in all markets. The group has said it aims to sell 10 million vehicles annually by 2018, but CEO Martin Winterkorn recently said it could reach this target earlier. No. 1 status has been a poisoned chalice for GM and Toyota, but with a relentless focus on new product offerings and local manufacturing, here’s how VW plans to win for good:
Keep Reading: Volkswagen’s Big Game of Risk: The Ambitious Plan for World Domination – Feature
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